Our Story
Pure Co is the culmination of years of research, experimentation and formulation.
This brand was born out of a desire to make botanically infused, innovative, sustainable skincare accessible to everyone. We believe that everyone deserves the option to go natural.
After dedicating 15 years to the fashion, homeware and beauty industry's, I found myself disillusioned by the waste generated by low-quality, synthetic products produced in plastic packaging and destined for landfill after their short life span ended. Once I became a mum, these concerns developed into an increasing awareness of the lists of synthetic and unknown-to-me ingredients that frequented the formulas of many of the products I use around the home.
As our family grew, so did our health needs. I began searching for natural but effective herbal solutions to the various ailments we faced, however found the options lacking. I began expanding our own vegetable gardens to include medicinal herbs and flowers that I could use to keep us healthy, naturally. While I had been formulating skincare and household products for years, I began creating new formulations that incorporated the many medicinal plants I was growing to use as food for our skin that could protect, heal and nourish it.
What started as a personal passion has progressed into a desire to share these natural skincare solutions with others. Our strict standards ensure that every product is not just naturally healthy, but also affordable, ethically sourced and sustainably produced. Pure Co is more than just a brand, it's a journey of exploration into the power of herbs and the incredible benefits they can have on your body and wellbeing.
Marie Powley, Founder of Pure Co.
About Pure Co
We believe in..
Clean & Effective ingredients
Our products are crafted with powerful herbal extracts, higher concentrations of active ingredients and are free from unnecessary cost saving 'fillers'.
Each ingredient is thoughtfully chosen to promote and support the health of your skin and body. This careful selection process enhances the quality and performance of the final product, and ensures you recieve a product that's effective and tailored to meet your needs.
We believe in..
Practicality
We understand the struggle of fitting in a lengthy skincare routine amidst the chaos of daily life, especially with a young family running around! That’s why we're passionate about quick and easy solutions that deliver results without demanding precious time. Our approach focuses on efficiency, effectiveness and simplicity.
Where possible we formulate with hybrid skincare solutions by combining multiple products into one. This streamlines your skincare routine, saving both time and money.
Embrace the "less is more" philosophy and experience multifunctional formulations designed for modern lifestyles!
We believe in..
Accessibility
In today's world, trying to maintain a lifestyle centred around health and wellbeing can seem like a daunting task. The health and wellness industry is vast and often expensive, creating barriers for many to access the resources and products they need.
Our products are designed to nourish your skin, prioritise your health and protect the environment without straining your wallet. We offer mini travel sizes and large sizes or refills for most of our products, so that you can try before you buy and save by buying in bulk. We're on a mission to prove that wellness doesn't have to come with a hefty cost, for you, or for the environment.
We believe in..
Nature
Our goal is to maintain sustainable practices throughout our business and with the companies we work with, to ensure that from start to finish, the focus is a circular economy.
We have created a closed loop for our packaging waste by offering sustainable alternatives to packaging that ends up in landfill. These include using infinitely recyclable materials, compostable products and offering reusable and refillable solutions. We will continue to look to further our offering by experimenting with the latest in innovative sustainable packaging and materials as new options become available.
Any products we have currently chosen to produce in plastic are for safety reasons, due to being in slippery bathroom environments and/or around children.