Privacy Policy

Pure Co is committed to protecting individual privacy and securing the personal information provided when you visit www.pureco.nz (the “Website”). In the following privacy policy, when you see “we”, “our”, or “us” this refers to Pure Co, trading as Pure Co. This Privacy Policy describes our practices regarding information collection through the Website. We take the protection of your privacy and confidentiality very seriously. We understand that all website users are rightfully concerned about how their data is used and want assurance that it won’t be shared without intent or inadvertently disclosed to third parties. Our privacy policy is both clear and rigorous, fully complying with New Zealand law. Please review this policy before using the Website or providing any personal information. If you do not agree to these terms, please discontinue use of the Website. By using the Website and providing us with personal information, you accept that we may collect, use, and disclose your information, including personal information, as described in this Privacy Policy. These terms may change periodically, and it is your responsibility to review updates.

WHAT INFORMATION DO WE COLLECT?

Pure Co Product Purchases and Store Usage: This data includes information about the products you purchase from the Pure Co store. Technical data, such as device types, browser type, language, and cookies, is also collected to ensure our store meets your needs.

Payment Data: Personal data may be collected if you make a purchase through our store. This data varies depending on the payment method selected (Credit Card, Paypal, Afterpay). Payment card information is not collected; instead, we use third-party services that tokenize any card IDs and personal information.

Marketing Data: This data enables Pure Co to send marketing communications via email, third-party ad services, or mail.

WHAT DO WE DO WITH YOUR INFORMATION?

When you purchase from our store, we collect personal information you provide, such as your name, address, and email address. We also receive your IP address when you browse our store, which helps us understand your browser and operating system. By purchasing from our store, you agree that Pure Co may send emails about our store, new products, and other updates.

We use your data to provide, personalize, and improve your experience with Pure Co through customized content, recommendations, and advertising on or outside our website.

CONSENT

How do you get my consent? When you provide personal information to complete a transaction, verify your credit card, place an order, or return a purchase, we assume consent to collect and use it for that purpose.

You may also use the opt-out function in our marketing emails at any time.

DISCLOSURE

We may disclose personal information if required by law or if our Terms of Service are violated. We may share your data if we sell or negotiate to sell our business. In this case, we will continue to ensure data confidentiality and provide notice before any transfer.

WIX

Our store is hosted on Wix.com, Inc., which provides our e-commerce platform. Wix.com provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall.

THIRD-PARTY SERVICES

Third-party providers collect, use, and disclose information only as necessary to provide services to us. However, providers, such as payment gateways, have their own privacy policies governing how they handle transaction-related information. Some providers may operate in other jurisdictions, potentially making your data subject to their local laws.

Once redirected from our site to a third-party application, this Privacy Policy no longer applies.

SECURITY

We follow industry best practices to safeguard your personal information against loss, misuse, unauthorized access, disclosure, alteration, or destruction. Wix utilizes robust encryption standards for data security. Data in transit is secured using HTTPS and TLS 1.2 or above, while data at rest (stored on their servers) is encrypted using AES-256. You'll notice the padlock icon in the address bar, indicating a safe
connection. All direct payment gateways offered by Wix.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

DATA RETENTION AND DELETION

We retain your personal data as long as necessary to provide Pure Co services and for legitimate business purposes (e.g., legal obligations, dispute resolution). At your request, we will delete or anonymize personal data unless retention is legally required.

We may use temporary (session) cookies or permanent cookies when you access our Online Platforms. Cookies allow us to to make your shopping experience smoother and more personalised. Cookies also allow us to recognise your browser and track the web pages you have visited while visiting the Pure Co website.

Here's how cookies work:

“Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.

Personalization: Cookies remember your preferences, such as language settings and personalized content, making your experience unique to you.

Shopping Cart: Cookies keep track of the items in your shopping cart, so you can pick up where you left off, even if you navigate away
from the page.

Security: We use cookies to enhance the security of your account by verifying your identity and protecting against unauthorized access.

Analytics: Cookies help us understand how you interact with our site, allowing us to improve our services and provide you with a better
shopping experience.

Advertising on other Platforms: We may use remarketing cookies to display ads for our products on platforms such as Google, Facebook, and Instagram. These ads are tailored to your browsing behaviour on our site and to offer a customised experience.

It's important to note that third-party services, such as Google Analytics or other applications offered through the Wix.com platform, placing cookies or utilizing other tracking technologies through Wix´s services, may have their own policies regarding how they collect and store information. As these are external services, such practices are not covered by the Pure Co Privacy Policy.

By continuing to use our website, you agree to the use of cookies. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org. If you have any questions or concerns about our cookie policy, please contact us for more information.

KEEPING YOUR PERSONAL DATA SAFE

We employ technical and organisational measures to secure your personal data.

CHANGES TO THIS PRIVACY POLICY

This Privacy Policy may be modified at any time, effective immediately upon posting. If material changes are made, we will notify users of these updates. In case of acquisition or merger, data may transfer to new ownership to maintain product continuity.

QUESTIONS AND CONTACT INFORMATION

For access, correction, amendment, or deletion of your information, or to file a complaint, please contact us at hello@pureco.nz

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us at hello@pureco.nz