Fragrance Transparency in Skincare

In the world of skincare, consumers are becoming increasingly aware of what goes into the products they use. More than ever, consumers are looking for authenticity, trust and transparency from the brands that they use, and are seeking to be informed about ingredient sourcing, production practices, and safety measures in order to build this trust.

One area that often raises questions is fragrance, particularly synthetic fragrances that can contain thousands of different ingredients often hidden under the label 'fragrance' or 'parfum'. Understanding the benefits of natural and clean fragrances and the importance of increased transparency when it comes to fragrance and parfum labels can empower consumers to make informed choices about their skincare products.

What's actually in Synthetic Fragrances? The Hidden Ingredients

Even to this day, many skincare products contain a generic term called “fragrance,” or "parfum" which was initially designed by the industry as a way for brands to protect intellectual property in regards to their unique, identifiable scents. However the result of being able to use this ambiguous term to describe 1000's of different chemicals has in some cases shielded harmful ingredients from scrutiny. These can include synthetic compounds that pose risks to skin and body health, especially for sensitive skin. Both dermatologists and studies have pointed out that certain people experience irritation, burning sensations, and allergic reactions because of particular allergens found in synthetic fragrances. Furthermore, certain preservatives and solvents have been found to have potential longer term health implications such as the disruption of hormones and concerns around cancer causing chemicals.

Government legislations around the world have slowly been introduced to promote safety and transparency around these chemicals, such as California's Proposition 65 (Safe Drinking and Toxic Enforcement Act of 1986), which aims to help consumers make more informed decisions about the chemicals that are in their products. The law is designed to protect the state's residents from exposure to harmful chemicals, including those within some fragrances, and the list includes substances that come with long term exposure may contribute to hormone disruption, respiratory issues, birth defects and in some cases even cancer.

None of these chemicals are required by law to be disclosed on an ingredient label if they are listed under 'fragrance' or 'parfum'. As an eco and health conscious consumer, understanding the vague and concerning legalities or 'lack of' legality surrounding this term has lead many consumers to turn to natural alternatives, seeking skincare products that are not just effective but also safe.

Pure Co's Commitment to Transparency

Pure Co wants to provide consumers with clear information about what goes into each fragrance that is used.

All leave-on skin products such as moisturisers and serums use fragrances that are 100% essential oils or a blend of essential oils and natural fragrance. The natural fragrances used are made entirely from essential oils, essential oil fractions and other naturally-derived compounds. The essential oils chosen for each product are specifically selected based on the product's needs, ensuring they not only enhance the product's aroma but also provide skin benefits such as antimicrobial, antibacterial, anti-aging, and soothing effects.

All wash-off skin products use essential oils, natural fragrances and clean synthetic fragrances. The clean synthetic fragrances used are 100% phthalate-free and do not contain any of the California Prop 65 list of banned ingredients, nor any other materials with similar health concerns. In addition, the percentage of essential oils used is clearly stated on the ingredient list, so that you as the consumer can make an informed decision on each product.

Final Thoughts on Fragrance and Transparency

Demanding more ingredient transparency and embracing natural fragrances can transform your skincare experience and your health journey.

Take the time to research and ask questions about the products you use. Prioritize your skin’s health and well-being by opting for products that offer transparency and authenticity. The power is in your hands to make informed decisions about what goes onto your skin and into your body. The higher the demand from consumers wanting more clarity and transparency around the terms 'fragrance' and 'parfum', the higher the pressure there is on the industry to become a part of the positive change that is to come.

Shop Pure Co's Natural fragrance skincare range here